Brightloop's sales ops team ran their entire contact database through MarketrixAI's waterfall enrichment over a single weekend. 90-day caching meant they never paid twice for the same record, and email verification cut their bounce rate from 8.3% to 0.4%.
Brightloop is a revenue intelligence platform for B2B SaaS companies, helping sales teams identify expansion opportunities within their existing customer base. Their sales ops team manages a contact database of over 15,000 records spanning prospects, customers, and churned accounts across the SMB and mid-market segments.
Brightloop's contact database had accumulated over 18 months without a systematic enrichment pass. Job titles were outdated (an estimated 30% of contacts had changed roles), email addresses were stale, and company data, headcount, funding stage, tech stack, was missing for 60% of records. The result was a deliverability problem: their email campaigns were bouncing at 8.3%, well above the 2% threshold that triggers spam filter penalties.
The sales ops lead had evaluated Clearbit and ZoomInfo for a bulk enrichment project. Clearbit's per-record pricing would have cost $3,800 for the full 15,200-contact database. ZoomInfo required a minimum annual contract of $15,000. Neither option was viable for a team that needed a one-time cleanup, not an ongoing subscription.
"We had 15,000 contacts and a bounce rate that was getting us flagged by Gmail. The per-record pricing from the big enrichment vendors was going to cost us $4,000 for a one-time cleanup. That's not a data problem, that's a pricing problem."
- Marcus Reid, Sales Operations Lead
Brightloop signed up for MarketrixAI's Growth plan specifically for the waterfall enrichment feature. The waterfall model, which queries multiple data providers in sequence and stops as soon as a match is found, meant they were only charged for successful enrichments, not for every lookup attempt. The 90-day caching policy ensured that any contact enriched during the initial cleanup would not be re-charged on subsequent imports.
Brightloop exported their full 15,200-contact database from HubSpot as a CSV and imported it into MarketrixAI. Waterfall enrichment kicked off automatically, pulling from Clearbit first, then Apollo, then PDL as fallbacks, and ran overnight without any manual intervention.
By morning, 14,280 of 15,200 contacts (94%) had been enriched with updated job titles, company headcount, LinkedIn URLs, and verified email addresses. The remaining 6% were flagged as 'unresolvable', contacts at companies too small to appear in any enrichment database.
MarketrixAI's built-in email verification ran across all enriched records, flagging invalid, role-based, and catch-all addresses. The bounce rate on the verified list dropped from a historical 8.3% to 0.4%, well below the 2% threshold that triggers deliverability penalties from major ESPs.
With caching enabled, any contact enriched in the initial pass would not be re-charged for 90 days. For Brightloop's weekly import of ~200 new leads, this meant only genuinely new contacts incurred enrichment costs, reducing ongoing data spend by an estimated 85% compared to their previous per-lookup pricing model.
The full enrichment run, 15,200 contacts, cost $58.40 in total, compared to the $3,800 Clearbit quote for the same dataset. The waterfall model achieved a 94% match rate by combining Clearbit, Apollo, and PDL data, compared to the ~78% match rate Brightloop had seen from single-provider enrichment in the past.
Email verification reduced the bounce rate from 8.3% to 0.4% on the first campaign sent after the enrichment pass. Gmail and Outlook deliverability scores recovered within two weeks, and the team's average inbox placement rate improved from 71% to 94%.
The 90-day caching policy reduced ongoing enrichment costs by 85% compared to their previous per-lookup model. For a team importing ~200 new contacts per week, the monthly enrichment cost dropped from ~$320 to ~$48.
"$60 to enrich 15,000 contacts and cut our bounce rate from 8% to 0.4%. I've spent more than that on a team lunch. The waterfall model is the only sensible way to do bulk enrichment, you're not paying for misses, only hits."
- Marcus Reid, Sales Operations Lead at Brightloop