After replacing Salesforce with MarketrixAI, Nexlify's 12-person sales team reclaimed 6 hours per rep per week previously lost to manual data entry, and enriched 11,400 contacts automatically on day one.
Nexlify is a B2B SaaS company that provides workflow automation tools for mid-market operations teams. Founded in 2021, they grew from 3 to 12 sales reps in 18 months and found that their Salesforce instance, originally set up for a much smaller team, had become a source of friction rather than a help.
By early 2026, Nexlify's sales team was spending an average of 90 minutes per day on CRM hygiene, logging calls, updating deal stages, and manually enriching new leads with company and contact data. The Salesforce admin overhead had grown to the point where the revenue ops lead was spending 15 hours per week on configuration and data cleanup alone.
The core problems were threefold. First, Salesforce's enrichment integrations required separate subscriptions to Clearbit and ZoomInfo, adding $3,200/month in data costs on top of the CRM licence. Second, new leads imported from LinkedIn or trade shows arrived with incomplete records, requiring manual research before reps could act on them. Third, the email automation lived in a separate tool (Outreach), creating a fragmented workflow where reps had to context-switch constantly.
"We were paying for four tools to do what one tool should do. And even then, the data was always stale."
- Sarah Chen, VP of Sales
Nexlify evaluated MarketrixAI alongside HubSpot and Pipedrive. The deciding factor was MarketrixAI's waterfall enrichment, the ability to automatically pull contact and company data from multiple providers (Clearbit, Apollo, Clay, and PDL) in a single pass, with 90-day caching to prevent duplicate spend. The integrated email automation meant they could consolidate from four tools to one.
Nexlify exported 11,400 contacts from Salesforce and imported them into MarketrixAI in a single CSV upload. Waterfall enrichment ran automatically overnight, filling missing job titles, LinkedIn URLs, and company data for 94% of records, work that previously took the ops team two weeks per quarter.
The revenue ops lead rebuilt their 6-stage deal pipeline in under 3 hours using MarketrixAI's drag-and-drop pipeline editor. Custom fields for contract value, renewal date, and champion name were added without engineering support.
Three outbound sequences, cold outreach, trial nurture, and win-back, were migrated from Outreach and rebuilt inside MarketrixAI Campaigns. A/B testing on subject lines was activated for the cold sequence immediately.
All 12 sales reps completed onboarding. The team reported that daily CRM hygiene tasks, logging calls, updating deal stages, enriching new leads, dropped from an average of 90 minutes per day to under 30 minutes.
Within 30 days of going live, Nexlify's sales team had reduced daily CRM admin time from 90 minutes to under 30 minutes per rep, a 67% reduction. Across 12 reps, that freed up 72 hours per week of selling time that had previously been lost to data entry.
The waterfall enrichment auto-filled 94% of the 11,400 contacts imported from Salesforce, eliminating the need for the quarterly manual data cleanup that had previously consumed two weeks of ops time. The consolidated toolset also reduced their software spend by $4,100/month by replacing Salesforce, Clearbit, ZoomInfo, and Outreach with a single MarketrixAI Growth plan.
Three months after launch, Nexlify's pipeline velocity had improved by 22%, attributed primarily to reps spending more time on outreach and less time on admin, and to the AI lead scoring surfacing the highest-intent accounts each morning.
"The waterfall enrichment alone paid for the subscription in the first month. But the real win was giving our reps their time back. They're doing what we hired them to do, selling."
- Sarah Chen, VP of Sales at Nexlify