HomeDocumentationCRM Platform

Help Center

Guides, tutorials, and reference documentation for all MarketrixAI products.

CRM PlatformContact Intelligence

Contact Intelligence

6 min readUp to date

Contact Intelligence combines verified contact data with AI-powered insights to help your team prioritise outreach and personalise every interaction.

Contact Profile

Each contact record includes verified email, direct phone number, LinkedIn profile, job title, seniority level, and department. MarketrixAI continuously monitors for job changes and alerts you when a key contact moves to a new company.

Email Validation

All email addresses are validated in real time using a three-layer check: syntax validation, MX record lookup, and SMTP handshake. Contacts are tagged as Valid, Risky, or Invalid. Only Valid and Risky emails are used in campaign sends to protect your sender reputation.

Engagement Scoring

MarketrixAI tracks every email open, click, reply, and website visit and rolls them up into a contact-level engagement score. Contacts with rising engagement scores are surfaced in the Hot Leads view so your team can follow up at the right moment.

Activity Timeline

The contact timeline shows every interaction in chronological order: emails sent and received, calls logged, notes added, meetings scheduled, and enrichment events. Filter the timeline by activity type to focus on what matters.

Was this article helpful?