HomeDocumentationCRM Platform

Help Center

Guides, tutorials, and reference documentation for all MarketrixAI products.

CRM PlatformEmail Automation

Email Automation

8 min readUp to date

MarketrixAI's email automation lets you build personalised multi-step sequences that run on autopilot, so your team can focus on conversations rather than follow-ups.

Sequence Builder

Build sequences with up to 10 email steps. Each step has a configurable delay (hours or days), send window (e.g. weekdays 9am–5pm in the recipient's timezone), and personalisation tokens. Sequences pause automatically when a contact replies.

Personalisation Tokens

Use double-curly tokens to personalise any field: {{first_name}}, {{company}}, {{job_title}}, {{industry}}. Tokens are resolved from the contact record at send time. If a token has no value, the fallback text is used instead.

Sending Infrastructure

MarketrixAI sends from your own connected mailbox (Gmail or Outlook) to maximise deliverability. Emails appear to come from your personal address, not a marketing platform. Sending volume is automatically throttled to stay within Gmail and Outlook daily limits.

Tracking & Analytics

Track open rates, click rates, reply rates, and bounce rates per sequence and per step. Use the step-by-step funnel view to identify where prospects drop off and optimise your messaging.

Was this article helpful?